Sometimes the best ideas are the craziest ones right? Some time ago I attended Evolv Weekend Antwerp as a participant. For people not known with the concept of Evolv yet, Evolv Weekend forms founders and ideas into problem solvers and pain killers. An action packed weekend in which the participants will learn a lot about changing an idea into an idea which has business potential, by giving them hands-on experience around customer development.
As stated in my previous (sorry in Dutch) blogpost we worked around a concept of doing STD tests at home, starting from the hypotheses that people might feel ashamed to go to a doctor in case needed. Starting to do customer development, running experiments is not easy for a lot of people. Stepping up on the street, in a shop or any other place where your ideal persona is located and starting to have a talk with a random stranger is a fear a lot of people have to overcome. Asking people about STD tests makes this a little bit harder since you enter their private space immediately. Read More