Keeping The Content Machine Running: How To Consistently Come Up With New Ideas

Secrets Behind Great Sales and Marketing with Hans van Gent

Content marketing is a beast that a lot of people would like to tackle. Starting with the creation of content is the easy part, though, keeping the engine running and consistently coming up with new ideas is a different challenge.

But if you don’t keep on creating new content, you almost should not have taken the effort in the first place. If you don’t put in the hours, the time, to keep on creating content, nobody will hear about you. You might have had your one-hit wonder, and one article might have gone viral, but you want returning visitors. You want people returning to you that in time will turn into leads and customers.

Where can you turn to for inspiration, though? Where can you find new topics to produce content about? One of the easiest ways is looking at you, or your company. Because in the end, content marketing is nothing more than you trying to solve the same problems that your product or service tries to solve, only through media you create and promote.

Still getting stuck and need more inspiration? I recently got interviewed for the “Secrets Behind Great Sales And Marketing” podcast. Listen to the interview below.

Topics covered:

  1. Why is Content Marketing important for the growth of your company?
  2. What is a content Marketing?
  3. How can Content Marketing help with the growth of your company?
  4. Have you faced any situation wherein you sit down, and you have “NOTHING” to write and no ideas to write about? What do you suggest doing in such a situation?
  5. Which tool do you suggest using BUZZSUMO or AHREFS? Which one works works for you?
  6. How do online tools help companies to create new content?
  7. How do you face the challenge of creating new content whenever you want to update your blog?
  8. What are the key factors that a blog writer should keep in mind to attract new readers?
  9. What is the “skyscraper technique”? And how does it work? Benefits?
  10. How do you segregate your readers and their needs?
  11. What are the necessary items required to be included in creating an attractive blog?

Where do you get your inspiration from? Leave a comment below!

Making the most out of your daily commute

Making The Most Out Of Your Daily Commute

Don’t you ever have the feeling that you could make more out of your daily commute? Sitting in the car, or public transport going to the office, having the feeling that you might be wasting your time?

I get it; sometimes you just want to relax right? But, those dead moments, however, are ideal for improving your knowledge.

I used to listen to just the radio in my car, or music albums from my iPod. I was missing out on this entire awesome world of podcasts.

Not anymore, though, in 2015, I decided to make the most of my commute and keep on improving myself. A bunch of my favourite podcasts are:

And this week, I’ve had the honours of being featured in one of my favourite podcasts again 🙂 Go check out the interview on the App Guy Podcast about marketing your startup.

Which podcasts am I missing out on do you think? Or which ones of the above do you like best? Let me know, which ones I should add to the list!

What it Takes to Start a Company in 2015

It seems everyone wants to start their own business nowadays. Although 2015 might be one of the best of times in history to start a company, there are still lots of challenges ahead if you want to get your business off the ground. Read the below advice of me and others at Inc.

Incredible Focus

Ask any 2015 business owner, and you’ll hear that the challenge of dealing with distractions is a major challenge when it comes to growing a business. Having incredible focus is a key to success.

Hans van Gent, founder of Inbound Rocket, puts it this way:

“To build & launch a startup in 2015, you need a crystal clear focus. You don’t want to waste time and money on products nobody wants, over the last years the “lean startup” methodology has been increasing in popularity and there is a good reason for this: it helps decrease the big amount of assumptions everyone has which all might lead to failure. Validate those assumptions first and then move forward.”

Expert Interview on 24sessions: Hans van Gent about Startups

Hans van Gent on 24sessions

Last week I got a small interview with the amazing people behind 24sessions. I love the concept behind this Dutch Startup. For those of you whom never heard about 24sessions:

24Sessions is a marketplace that connects people that need advice with experts who can give advice over live video. 24sessions allows you to search and book the right expert to receive valuable and real-time advice. (and in that sense a competitor of in my opinion, but it is doing an amazing job).

Whether you’re an aspiring entrepreneur, a top-level manager or just someone who wants to learn about a new topic, with 24Sessions you can find the right expert and hire him per minute via live video.

For experts around the world, 24Sessions is a platform to help businesses, earn money and build reputation in a fun and efficient way. We believe that experts in any field of business can benefit from our platform. Whether you’re an accountant, country expert, entrepreneur, marketer, personal coach or lawyer.

They asked me some questions around startups and about the best advice I’ve ever received in my life. The interview can be found on the 24sessions blog. And if you want some one-on-one time with me, you can schedule a meeting here.


Selection Sharer plugin update (now includes Facebook sharing)

After the release of the Selection Sharer plugin in 2014, I’ve had some request about adding Facebook sharing integration into the WordPress plugin. It seemed not really that easy because you can’t really share a selection of text. However last week AlienSKP from Canada came up with an rather ingenious idea. By changing the title of the page via javascript to the selected text you can still sort of “share” a selection of text and have it being highlighted on Facebook.

After some debugging and stressing at SVN (I really do prefer Git over SVN), the updated code is now up and running in the Selection Sharer WordPress plugin. So go ahead, head over to that update section in your WordPress and start updating!

New free WordPress Plugin to help you drive traffic to your website

I’ve been preaching the whole inbound marketing theory already for some time now, both online and offline. Now it is time to not only start preaching it but giving something back to the community. Last week I released the first version of my first WordPress plugin. With Selection Sharer, any visitor on your website / blog can easily highlight any part of your content and share it immediately on Twitter of via email. Ultimately off course, the more your readers share, the more new traffic your site will get. And all of this in a familiar medium like styling.

Selection Sharer in action, on both desktop and mobile
Selection Sharer in action, on both desktop and mobile