Everybody can come up with the next BIG idea. The next big thing which is going to revolutionise the world! You see a problem and you think to yourself, that whatever it is you are going to build, will solve that problem for a lot of people. And is off course going to make you rich, filthy rich. The next Zuckerberg or Page, am I right?
You wake up one morning in this beautiful bubble and you start building straight away, as soon as your product or service is ready to be shared with the world all your customers will come flocking in and you are set for life!
In the end 9 out of 10 businesses fail, all because of one little world. Entrepreneurship is not risky….if you understand this word. However it is responsible for all of the risk in entrepreneurship.