Keeping The Content Machine Running: How To Consistently Come Up With New Ideas

Secrets Behind Great Sales and Marketing with Hans van Gent

Content marketing is a beast that a lot of people would like to tackle. Starting with the creation of content is the easy part, though, keeping the engine running and consistently coming up with new ideas is a different challenge.

But if you don’t keep on creating new content, you almost should not have taken the effort in the first place. If you don’t put in the hours, the time, to keep on creating content, nobody will hear about you. You might have had your one-hit wonder, and one article might have gone viral, but you want returning visitors. You want people returning to you that in time will turn into leads and customers.

Where can you turn to for inspiration, though? Where can you find new topics to produce content about? One of the easiest ways is looking at you, or your company. Because in the end, content marketing is nothing more than you trying to solve the same problems that your product or service tries to solve, only through media you create and promote.

Still getting stuck and need more inspiration? I recently got interviewed for the “Secrets Behind Great Sales And Marketing” podcast. Listen to the interview below.

Topics covered:

  1. Why is Content Marketing important for the growth of your company?
  2. What is a content Marketing?
  3. How can Content Marketing help with the growth of your company?
  4. Have you faced any situation wherein you sit down, and you have “NOTHING” to write and no ideas to write about? What do you suggest doing in such a situation?
  5. Which tool do you suggest using BUZZSUMO or AHREFS? Which one works works for you?
  6. How do online tools help companies to create new content?
  7. How do you face the challenge of creating new content whenever you want to update your blog?
  8. What are the key factors that a blog writer should keep in mind to attract new readers?
  9. What is the “skyscraper technique”? And how does it work? Benefits?
  10. How do you segregate your readers and their needs?
  11. What are the necessary items required to be included in creating an attractive blog?

Where do you get your inspiration from? Leave a comment below!

Doing Customer Development (and stop wasting your time) at xSpain 2015

Last year September I had the honour to give a talk at the Google Campus in Madrid during the yearly xSpain conference. I talked about one of my favourite subjects to talk about for startups. Getting validation. Is the company you’re trying to build, really solving a problem. And if there is a problem to be solved, are you trying to solve it for the right people? And is it the right solution for them?

If you’re thinking about starting your own company, and want to learn how to get your validation done right, be sure to watch the talk.


Making the most out of your daily commute

Making The Most Out Of Your Daily Commute

Don’t you ever have the feeling that you could make more out of your daily commute? Sitting in the car, or public transport going to the office, having the feeling that you might be wasting your time?

I get it; sometimes you just want to relax right? But, those dead moments, however, are ideal for improving your knowledge.

I used to listen to just the radio in my car, or music albums from my iPod. I was missing out on this entire awesome world of podcasts.

Not anymore, though, in 2015, I decided to make the most of my commute and keep on improving myself. A bunch of my favourite podcasts are:

And this week, I’ve had the honours of being featured in one of my favourite podcasts again 🙂 Go check out the interview on the App Guy Podcast about marketing your startup.

Which podcasts am I missing out on do you think? Or which ones of the above do you like best? Let me know, which ones I should add to the list!

What it Takes to Start a Company in 2015

It seems everyone wants to start their own business nowadays. Although 2015 might be one of the best of times in history to start a company, there are still lots of challenges ahead if you want to get your business off the ground. Read the below advice of me and others at Inc.

Incredible Focus

Ask any 2015 business owner, and you’ll hear that the challenge of dealing with distractions is a major challenge when it comes to growing a business. Having incredible focus is a key to success.

Hans van Gent, founder of Inbound Rocket, puts it this way:

“To build & launch a startup in 2015, you need a crystal clear focus. You don’t want to waste time and money on products nobody wants, over the last years the “lean startup” methodology has been increasing in popularity and there is a good reason for this: it helps decrease the big amount of assumptions everyone has which all might lead to failure. Validate those assumptions first and then move forward.”

The power of Customer Development

Laura Moreno has started this great new podcast: “Where Expert Growth Hackers and Founders Share their Most Successful Hacks” also known as “The Growth Hacking Podcast“.

I had the honours to be interviewed and am now listed between rockstars like Neil Patel, Justin Winter, Casey Armstrong and others.

Be sure to check out the interview below and subscribe to her podcast for more interviews around Growth Hacking and startups!

Hipsters, Hackers And Hustlers. Welcome Aboard The StartupBus!

The startup world seems to have no limits when it comes sprouting new companies. Some may be less groundbreaking than others, but hey, it keeps our generation going. The StartupBus accelerates this trend. We spoke with Hans, one of the organizing masterminds behind this project, and found out: what is this latest brainchild of the roller coaster start-up world?

The rest of the interview can be found at IntoConnection.